It makes no sense to get into building adsense websites without first having at the very least a basic understanding of how search engine optimization works.

Tools that are of use when it comes to on-page optimization for Search Engine Friendly Adsense Sites are:

Web CEO
Google Sitemaps (kind of)
Instant Article Wizard Pro
Site Report Card

Tools that are of use when it comes to off-page optimization for Search Engine Friendly Adsense Sites are:

SEO for Firefox
Niche Directories
Site Report Card
Link Building (don’t worry I’ll give some tips)
UGC (user-generated content–and don’t worry here either, I’ll give some tips)

Ok, hold on. Here we go!

Before I get into how each one of these can help. Let me just say that you must must must concentrate on your niche directories. Ah yes, the niche directories coming back into play. I talked about those a couple of days ago. Now, they are coming back into play in the context of my writing. Getting these directories up will save you time and money.

Yes, that’s right–the truth you did not want to hear. It’s going to cost you money to get your adsense sites going (if you haven’t already figured that out). I’m going to post soon on the cost of making money with adsense.

Now, I didn’t think I wanted to end this post this soon, but I want to make sure that each one of these tools gets the attention it deserves when it comes to building up your sites. So, I’m going to make a different post for each one of these tools. I’ll try to get these posts up (including the post on the cost of making money with adsense) as soon as possible so hang in there.

But before I go today, let me make sure that you are making sure the keyword that you are optimizing for (on one of your pages within one of your adsense sites) has at the very least these key features:

1) The keyword must be in your title tag
2) The keyword must be in an h1 tag on your page
3) The keyword must be in bold on your page
4) The page that contains the keyword must have an on-site link coming to it with the keyword (i.e. if your keyword on a certain page is “lasagna” make sure that you have a link going to this page with the word “lasagna” in the anchor text.) The html would look like this:

<a href=”/path/to/lasagna-page”>lasagna</a>

The word “lasagna” between the open and close <a> tags is the anchor text. Also this link must be on a page that is visible by search engines. This means that whatever page this link is on must be either the home page (index) of the website or must have a link to it from the home page or another page that is linked to the home page. Remember, search engines are “intelligent” bots and the only way they know that you have a “lasagna” page is because you have links from page-to-page. The page with the link “lasagna” cannot be a stand-alone page. If it is a stand-alone, it will not be found by search engines and, in turn, your “lasagna” page will not be found either.

5) If at all possible, secure a link to your keyword page from another site. Now, pay attention because you could gain an advantage here if you do this correctly. Google has a pagerank system in which they rank the importance of pages on a scale of 1-10 (ten being the highest). The higher pagerank that you can secure a link from the better. Ideally, you would have a topically-related site with a high pagerank link to your keyword page. If your keyword is “lasagna”, a topically-related site could be one that is about “pasta”.

Also, when it comes to pointing to your sites with an outside link, be careful to keep your niche directories on different web servers (or hosts or IP addresses–for purposes of adsense, all mean the same). I have all of my adsense money sites on the same server, but have all of my niche directories on different servers. This way, I do not get “penalized” by Google for having links on the same server pointing to each other. This could be viewed by search engines as link farming (kind of), but more adequately link spamming.

No need to point your money sites to each other. Remember, if you saw the diagram from my earlier post, let your niche directories point to your money sites. Build up your niche directories and they will take care of your money sites.

And, before I go today, just a word, if you are reading this far, pat yourself on the back, you are willing to do more than most. I read an interesting statistic the other day that 65% of adsense publishers are making over $100 per month. I’m not in that category yet, but I know I’m going to be in a short period of time. Are you coming with me? Leave your comments and questions. I’d like to help.

As I have mentioned previously, I have put thousands of dollars in to figuring out how to play adsense smart and within the adsense guidelines. As you know Google is not extremely fond of publishers making sites strictly for adsense (MFA–Made For Adsense) sites. So, what’s the solution? The solution is to come up with a system where we can follow the guidelines laid out by Google and still come up with unique, quality content. Here’s a layout of the process, just part of the blueprint:

So, this should be fairly self-explanatory, but let me explain this to you briefly. Before you even start building these, you must do your keyword research. I have a piece of software that helps me do this that i find very useful. It’s called Keyword Niche Generator from the Adsense Wealth Empire team. Another one I use is called Keyword Elite. I’ll get in to how I use these tools a little later. For now, I want you to familiarize yourself with this layout, because this is it. This is the layout I’m going to reproduce with my adsense sites over and over. And guess what, the simple fact that I’m even showing this is definitely going to make the adsense gurus upset.

The Quick Walkthrough

First come up with an idea of a niche that you might like to go into with these adsense sites. You can literally come up with anything here. Once you keyword research is done, take the keywords that you get (let’s say you have roughly 700 keywords) and make 1 site (from a template–which we can get into discussion about later) for every 100 keywords that you get. So, in this case you would have 7 money sites all with completely unique quality content (which is also another discussion we’ll get into later).

A side note: when you create these sites with unique quality content, you are actually “fulfilling” Google’s request to come up with sites that they can use for their search engines, and in turn, you will get rewarded for this content with higher rankings. Now, you should create a niche directory site for these seven niche money sites that links to all of these money sites. Think of this niche directory as the ultimate resource for this niche market and treat it that way. An important note: this niche directory has NO adsense ads on it.

Now, you should have one more directory, the main directory. This directory also contains NO adsense ads. This main directory links to your niche directories. For instance, if you have a pet toys niche and a dog clothes niche, this directory would send a link to your pet toys niche directory and another to your dog clothes niche directory.

Now, that’s not it. You can’t just build these sites. You also must take into consideration the big Search Engine Optimization term. This includes both on-page optimization and equally to more important is off-page optimization. If you can learn how to conquer this, you’ve got it. Now, the whole reason for the directories that you’ve built with no adsense ads on them is so that you do less work in the end. If you really make sure your main directory is well optimized, your niche directories will gain positions in the search engines. And if you make sure your niche directories are well optimized, all of your money sites and the keywords for your money sites will gain positions in the search engines. So the whole idea here is that you let your directory sites work harder for you. As you continue to improve your directories, all of your money sites will improve with them. That’s fewer sites that you have to really concentrate on. Don’t get me wrong, don’t neglect your money sites. We’ll focus on those in great detail. So, that’s pretty much it. That’s the layout.

My Snapshot

As of today, my snapshot is 1 main directory and 3 niche directories. One of those niche directories has 10 money sites, another one has 3 money sites, and the last one has 7 money sites.

Your Plan Of Action

My suggestion for you right now is twofold:
1) Familiarize yourself with this layout. As I said, it’s only part of the blueprint.
2) Figure out what your snapshot is.

After you do this, get ready to learn and apply more. Remember, it’s not the knowledge of how to make it happen–it’s the “applied knowledge” that makes it happen. So join me and we’ll go on this journey for $200 a month from adsense together.